The story of Premarché Gelateria’s Vanilla Flavor

Mariam El-Hakim


Vanilla Flavor is one of the main stars in any Ice cream showcase, its aroma and simple taste makes it irresistible for kids and grown-ups alike specially those who are not a huge fan of strong flavors. Also it goes along side any other flavor without over powering its taste…the best companion!

Now why would I want to talk about vanilla flavor in particular? Well it is because I heard a story about how the vanilla beans of this particular flavor was brought and it just made me enjoy it even more!

The store’s vanilla beans are brought from Uganda. Not just that, it is procured from Uganda ‘s fair trade. To be honest I did not understand the necessity of mentioning that piece of information in the flavor card. But when I read about World Fair Trade Organizations and how they support small scale producers from developing countries to be able to compete in the global market, it made me realize something.

That in buying a single scoop of this vanilla flavor the customer is contributing in the welfare of Uganda’s economy! This is hard to visualize since you dont get to see the change right in front of your eyes, but knowing where these core ingredients (specially highly demanded ones like coca beans and vanilla) are coming from makes you more aware of the ripple effects of every action you take…and for a Gelato shop to make you think that far, it is very special.

Here, our customers do not just eat our Gelato, but they are presented with an opportunity to know more about Global change. So they leave with a wide smile on their faces and some food for thought as well!

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  • 自然食屋が、そのノウハウの全てを注ぎ込んだ京都のジェラート店
  • イタリアジェラート協会 国際コンテスト3年連続複数部門受賞
  • 正統イタリアン・ジェラートでありながら、和素材を生かしている
  • 機能素材やスーパーフードを多用し、罪悪感ゼロで楽しめる
  • 日本最大級のヴィーガン、ノンミルクジェラートの品揃え
  • 安価で味の粗いサトウキビ由来の白砂糖は一切不使用
  • 合成乳化剤・合成安定剤、合成食品添加物は一切不使用
  • 主に外国人から特別に高い評価を受け、行列になる日もある
  • チーフ・ジェラティエーレ(ジェラート職人)は中川信男
  • 前代未聞の「ジェラートのすべてが米素材100%」も各種開発
  • 「食べたら血流が増加する」という公的試験機関データあり
  • 京都でフードバリアを超えるというプロジェクトを立ち上げ
    Beyond “Food barrier”! 参照 )
  • 私たちが作るジェラートは「心の薬である」と真剣に希求